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You can use Google Analytics 4 [GA4] tags or Meta Pixel to connect your advertising campaigns with real customer activity on your widgets.
- What about UTM tracking?
- Where do I access this on my Google Analytics 4 tag and the Meta Pixel account?
Guide Contents
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› Captured Events
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Here is a full list of the tracked key customer interactions, such as page views, purchases, sign-ups, and checkout steps. This helps with analytics, marketing, and ad optimization.
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Google Analytics 4 [GA4] tag
- login - on authentication by magic link
- purchase - on transaction complete
- sign_up - on waiver sign
- add_payment_info - on payment creation
- add_to_cart - on item selection
- begin_checkout - on open cart
- remove_from_cart - on item removed from cart
- select_promotion - on checks a valid discount code
- view_cart - opens cart
- view_item - opens and item detail page
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Meta Pixel
- Add to Cart - on item selection
- Add Payment Info - on payment creation
- Complete Registration - on waiver sign
- Initiate Checkout - on open cart
- Purchase - on transaction complete (also logged for free events and free slot bookings)
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› Loading your Google Analytics 4 [GA4] tags or Meta Pixel in BETA
Screen Recording 2024-02-01 at 19.54.38.mov