You can use this page to explore visitor attendance, sales data, customer retention and metrics related to Passes & Events. Unlock the power of data-driven decisions and make informed choices for your climbing gym's success.

<aside> ⚠️ ATTENTION: BETA Insights does not include any historical i.e., migrated data.

For more detailed analytics that also considers any historical data imported into BETA following migration from another provider, please access the Reporting Dashboard, available on the *BETA Enterprise Tier and above.*

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<aside> <img src="/icons/arrow-northeast_blue.svg" alt="/icons/arrow-northeast_blue.svg" width="40px" /> Find out more in our training videos

BETA’s Training Academy

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FAQs

Is there a way to pull a report of used passes?
Can I differentiate between a membership and a guest entry of that membership in the .csv export?

⤷ Navigating the Insights Page

› Filtering by time

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To access valuable insights for your gym's performance navigate to the Insights section, from the navigation pane on the left-hand side.

Adjust the date range to focus on specific periods.
Adjust the chart view to daily, weekly or monthly.
Select the metric you want to explore from the available options: ****

General, Visitor Attendance, Sales data or Retention.

<aside> ⚠️ Always click refresh after adjusting the chart filters.

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› How to export data?

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If you need to share or work with the data externally, utilize the export feature to save the insights as reports or files.

Select the date range you wish to export.

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⚠️ Always click refresh after adjusting the date range.

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Click Download .csv, to download a .csv file of the data.
Click Export passes, to download all pass types with expiration > 1 day of this date range.

Screen Recording 2025-08-25 112204.mp4

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⤷ General Insights

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General insights provide an overview, setting the stage for more in-depth analysis of your gym's data insights — available on the Club Tier & Above.

Spend Per Unique Customer

This metric represents the average amount spent by each of your unique customers. It's a crucial figure, indicating how effectively you attract and retain customers and encourage their spending within your gym.

Spend Per Visit

This metric reflects how much your customers typically spend during each gym visit. A higher figure signifies that customers are actively engaging with your services and making the most of their visits.

Total Spend

This metric is your total revenue, showing the collective sum of payments made by all customers during the given period. This value is essential for tracking your gym's financial performance.

Total Visits

This is the total number of visits to your gym, during the specified date range. Monitoring this figure is valuable for assessing customer engagement and the overall utilization of your facilities. Note, a single profile can visit multiple times.

Unique Customers

This statistic reveals the number of individual clients who contributed to your gym's revenue.

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