<aside> You can use this page to explore visitor attendance, sales data, and member retention metrics to enhance your gym's performance. Unlock the power of data-driven decisions and make informed choices for your climbing gym's success.

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<aside> ⚠️ Compare data across different timeframes, identify trends, and analyse patterns to make data-driven decisions for your gym!

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Accessing Insights

How to…

  1. To access valuable insights for your gym's performance, log in to your BETA account and navigate to the Insights section, from the menu bar on the left-hand side.

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  2. Adjust the date range to focus on specific periods.

    <aside> ⚠️ Always click refresh after adjusting the date range.

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  3. Adjust the chart view to daily, weekly or monthly.

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    <aside> ⚠️ Always click refresh after adjusting the chart view

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  4. Select the metric you want to explore from the available options: General, visitor attendance, sales data, or member retention.

Understanding Data Insights

General

In this section, we provide you with fundamental insights into your gym's performance. Understanding these general metrics allows you to gauge the overall health and efficiency of your business.

  1. Spend Per Unique Customer: This metric represents the average amount spent by each of your unique customers. It's a crucial figure, indicating how effectively you attract and retain customers and encourage their spending within your gym.
  2. Spend Per Visit: This metric reflects how much your customers typically spend during each gym visit. A higher figure signifies that customers are actively engaging with your services and making the most of their visits.
  3. Total Spend: This metric is your total revenue, showing the collective sum of payments made by all customers during the given period. This value is essential for tracking your gym's financial performance.
  4. Total Visits: This is the total number of visits to your gym, during the specified date range. Monitoring this figure is valuable for assessing customer engagement and the overall utilization of your facilities.
  5. Unique Customers: This statistic reveals the number of individual clients who contributed to your gym's revenue.