Learn about Email Types

Before we dive into the details, it is important to know the difference between Newsletters (marketing emails) and Transactional Emails (automated emails).

So, before we talk about which email is better, let's first break down the two types.

<aside> <img src="/icons/gradebook_lightgray.svg" alt="/icons/gradebook_lightgray.svg" width="40px" /> Marketing Email

Any email sent that primarily contains a commercial message or content intended for a commercial purpose (i.e. nurturing leads through your funnel) is considered a marketing email and must follow local laws.

Marketing email is generally sent to groups of contacts that are prospects or customers.

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<aside> <img src="/icons/gradebook_lightgray.svg" alt="/icons/gradebook_lightgray.svg" width="40px" /> Transactional Email One-to-one emails that contain information that completes a transaction or process the recipient has started with you.

Transactional emails are personalized messages sent by businesses to individual users, triggered by a particular user interaction, such as a purchase, account activity, or service request.

Transactional email is sent to individuals rather than a large list of recipients.

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• What is the difference between a Transactional email, and a newsletter?
• Can I use transactional emails for a newsletter?

› Basic Transactional Emails

What are the best practices for Transactional emails?

• Keep it Simple: Focus on the essential information and avoid clutter.
• Prioritize Readability: Use clear and concise language.
• Personalize: Use the recipient's name and other relevant information.
• Email subject lines ought to be descriptive but concise: users should receive the email and know exactly why they're getting it.
• Provide Clear Call-to-Action: If necessary, guide the user to take the next step.
• Respect Privacy: Adhere to relevant data protection laws and allow users to opt-out of future communications.

<aside> <img src="/icons/arrow-northeast_blue.svg" alt="/icons/arrow-northeast_blue.svg" width="40px" /> Looking to customise gym wide confirmation emails for Events, Slots and Forms? *Available on Community and above.

Set Gym Default Emails for Events, Slots, Forms, Payment Receipts Confirmation *

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› Customise Basic Transactional Emails individually

<aside> <img src="/icons/calendar-month_lightgray.svg" alt="/icons/calendar-month_lightgray.svg" width="40px" /> Basic Transactional Emails are sent for EVENTS

• Enrolling in an event
• Un-enrolling an event
• An event is cancelled </aside>

<aside> <img src="/icons/arrow-northeast_blue.svg" alt="/icons/arrow-northeast_blue.svg" width="40px" /> Looking to customise the email for a specific Event Template? Available on Business and above.

Custom event booking confirmation emails

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<aside> <img src="/icons/arrow-northeast_blue.svg" alt="/icons/arrow-northeast_blue.svg" width="40px" /> Looking to customise the email for a specific Form? Available on Business and above.

Customise form confirmation emails

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<aside> <img src="/icons/arrow-northeast_blue.svg" alt="/icons/arrow-northeast_blue.svg" width="40px" /> Looking to customise the email for a specific Slot Template? Available on Business and above.

Customise slot confirmation emails

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By default, these emails come from [email protected] . You can configure a reply-to email address so that any replies come directly to your front desk, or you can even have the emails send automatically directly from your catch-all email.