<aside> Profile filters are a powerful tool that help you understand your visitors, group them easily, and set up targeted Mailchimp campaigns for personalised communication. Improve your marketing strategy with valuable insights.
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Each query can be customized using filters.
Filters define which part of that data you want to look at and help you narrow down the data to exactly what you need.
Example, Filter A Totals query, by product type, demographic, registration method, and more. See a full list of filters below.
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Save filters to be used later, via both the Advanced SORT and in the Query Builder.
Please note, once you save a filter in the Advanced SORT, this will also show in your Query Builder.
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Screen Recording 2025-08-25 135442.mp4
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In BETA, you can organize your climbers data, using 7 filters:
Screen Recording 2025-08-22 142818.mp4
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Definitions would depend on your business model – discuss and decide this internally.
Some metrics — like "total number of registrations" — can vary depending on how your business operates. For one company, a registration might mean someone who completed a form. For another, it might only count once a payment has been made. Be sure to clarify what definitions you're using within your team when interpreting reports. Understanding these nuances is key to making smart, data-driven decisions.
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<aside> ⚠️ Please make sure that you have set up your MailChimp integration before trying to create a MailChimp segment based on your filter.
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<aside> Attention: You can apply multiple filters simultaneously to refine your climber view.
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Download climbers’ data with Advanced SORT