<aside> 💡 Mailchimp is a marketing automation and email marketing platform, providing you with powerful tools to engage with your customers.

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<aside> 🎁 The Mailchimp integration is available to BETA users on Community tier or higher. To use the integration you also need a Mailchimp account.

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<aside> ⚠️ To set up an integration, your account must have owner permissions.

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How it works

The MailChimp integration works by asking visitors to sign up to your MailChimp newsletter anytime a form is filled in and signed by a participant. When a participant ticks the checkbox to sign up to your newsletter, they will be automatically added as a contact to your MailChimp account.

Through BETA’s profile filters and valuable insights, you can further customise MailChimp segments for personalised communication and improve your marketing strategy.

Integrate Mailchimp in BETA

<aside> 💡 When setting up your Mailchimp integration, a pop-up window will appear prompting you to fill in 3 fields:

1. Integration ID
2. Auth Token
3. Domain

To obtain these, you will need to log into your Mailchimp account and copy and paste each information into the BETA integration form.

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Integration ID

1. From your Mailchimp account, locate your audience ID for the audience you would like to integrate. You can only choose one audience to integrate with BETA. We suggest choosing your default audience. Learn how to locate your audience ID here.
2. Paste this value in the Integration ID ****field in the BETA Integration form.

Auth. Token API Key

1. At the bottom left of your Mailchimp account, click on your profile picture to open the menu and select Profile.

1. Click the Extras tab, and then API Keys.

1. Click Create New Key and enter a name for the key, for example “BETA”.